Selling the Old Man of Time!

You know it makes me laugh when people firstly start out in business, any business whether that be buy life insurance bricks and mortar business or a Internet one and they think they are the first people to ever have sold something. People with non business backgrounds try to teach and tell people how to build and run businesses based on information they have read in some book written by some guru who is either a spotty seventeen year old youth trying to make a quick buck (not that I have anything against seventeen year old spotty youths of course) or someone who wouldn't know how to run and auto insurance estimates a game of musical chairs.

I am sorry to have to disappoint such people but selling is not a new art. It is as old as man himself. When man first began to exchange ideas he began to sell. Selling has always been employed as a means of influencing someone to do something. It has been demonstrated in the form of exchanging ideas, products, plans, or services.

However, it was soon discovered, that in order to influence someone it was necessary to please them. If that person was pleased, they would listen and pay attention to your story, otherwise, they paid no attention. Therefore in order to sell to them, it was necessary to know how to please them.

Thus opened up Generic Drugs entirely new field for selling. To be successful at this art it was necessary to know the characteristics of the prospect. A study has to be made of Moremoremore wants, there needs, there hopes, there aspirations, and many other hidden attributes that controls there desire to buy.

You see in order for the salesperson to understand there prospect, they were compelled to turn the searchlight on themselves. This is not all. It is also necessary for the salesperson to know everything possible about there product or service, it's history, it's background ,and the part it plays in the life of the prospect.

It is essential to analyze the markets to comprehend the possibilities of the product or service, and the various uses in which they might be applied. The salesperson has to uncover the unknown needs, and so supply those needs, and to create markets that did not exist before.

The salesperson has to be able to sense trends and evaluate them in light of reason and common sense. The salesperson is not an order taker with a worn out suitcase, a bag of tricks, a bundle of sales cliches and a stock of stale stories. The salesperson of today should be a psychologist, a scientist, an analyst, and an artist, all rolled into one. They are dealing with the greatest thing in life; the mind and it's ideas, as applied to the continued development of any economy and the distribution wealth.

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